Unit 20 and 24 media

Technological convergence - Technologies that used to be separate gadgets of harder, now put together into one such as a smartphone. Technological convergence is the revolution of technological products. Everything that we had to do or get separately during our times, can now all be done using one small device, making life more convenient, and save a big deal of money by only having to spend on one product which has the capability of several technological products Technological convergence has had a huge affect on todays society, for the better as well as for the worse. With technological convergence came products such as the smartphone, s smartphone is the best example for a product that has positive and negative effects. Of course the obvious positives such as having access to all the million different features of a smartphone just at your finger tips. Using a smartphone you can contact people, take pictures and videos, listen to music, play games, search the web and many more. T...

What makes a good print ad? Clear and effective image Memorable – emotional, informative Slogan/catch phrase / tagline – entice audience, stick in head Persuasive language Clear language – to the point Appropriate font – typeface, sans-serif/serif Colour scheme – ideally 3/4 Clear layout Name of product Website Brand identity – logo, name of brand/company Eye catching - There is a clear image of the main product being advertised in the middle of the add,  and they have cleverly been able to fit the product into the background as well as make a joke out of it. - The most memorable part of this ad would be what was said on the top left corner which is meant to make people laugh, if they find it funny they are likely to remember the advert. - The vodka company's slogan is simply 'Stoli the vodka' which can be seen on the bottom left corner. Although it is usually useful to incorporate your slogans, their slogan is not very memorable and will most...

Advertising is the creation of a campaign that promotes a brand, product, scheme, charity, company or event over a period of time to attract a chosen target audience and convince or persuade them, using radio, magazines, posters, viral, newspapers, billboards, social media or on TV. A campaign is  a planned series of newspaper articles, television interviews, etc. that are intended to achieve a particular aim: a  media campaign  against sth The government has launched a national  media campaign  against smoking. Advertising is the promotion of a product, company, brand, service, event or charity through newspapers, TV, radio, magazines, posters, billboards, viral, social media directed at a specific target audience over a specific period of time.  Advertising is a campaign promoting a product or idea which can persuade or interest a target audience to purchase or use products and services. The campaign may use many different forms of media to promote ...