What makes a good print ad

What makes a good print ad?

• Clear and effective image
• Memorable – emotional, informative
• Slogan/catch phrase / tagline – entice audience, stick in head
• Persuasive language
• Clear language – to the point
• Appropriate font – typeface, sans-serif/serif
• Colour scheme – ideally 3/4
• Clear layout
• Name of product
• Website
• Brand identity – logo, name of brand/company
• Eye catching

- There is a clear image of the main product being advertised in the middle of the add,  and they have cleverly been able to fit the product into the background as well as make a joke out of it.

- The most memorable part of this ad would be what was said on the top left corner which is meant to make people laugh, if they find it funny they are likely to remember the advert.

- The vodka company's slogan is simply 'Stoli the vodka' which can be seen on the bottom left corner. Although it is usually useful to incorporate your slogans, their slogan is not very memorable and will most likely not play a part in helping people remember the product.

- They did not use any persuasive language that could influence people to want to purchase the product, this is something that comes in handy and could have helped with the success of the ad. 

- An appropriate font was used for the ad and the same font was used through out the whole ad except  for the font used for their logo and the font on the product. They used a clear and bold font that is easy to read which maximise the chances of people who come across it reading it and easily understanding it.

- The colour scheme was used as a part of the ad as it was used to fade the product bottle into the background. They kept a consistent colour scheme of mainly red, white and hints of yellow. The use of any more colours will have looked misplaced and unnecessary.

- There is a clear layout and everything is well spread out. The product is well presented and the writing doesn't take the spotlight away from it.

- The name of the product as well as a link to the website where both not included in the ad. Both would have been very useful to add somewhere in there, firstly because if someone wants to look further into the product before purchasing, the website would allow them to do so.

- They did however add their brand logo in their on the left corner on top of the text however it wasnt eye catching enough to have any effect.

- There is a very clear and big image that actually takes over the whole background of the ad, although the image doesn't leave much space for interpretation or any other details, it pretty much speaks for itself and is quite eye catching.

- In the image an ambulance can be seen stopping just before a car crash, and the first responders are seen sitting around whilst one of their colleagues stops for a pee. This along with the message 'you cant afford to be slow in an emergency' is supposed to turn this ad into something funny in order to make it memorable, this could either succeed or backfire due to it being a serious topic and the company is just messing around with it.

- No slogan is included in the ad, however they did include the catch phrase 'Act not for the planet' Although they did attempt to put to use catch phrases, it was not a very catchy one and will most likely not be what consumers remember about the add.

- Persuasive language such as 'You' was used to make the consumers feel like they are the ones responsible to act for the plant and make it a better place which is the ultimate goal of the WWF. Capital letters are also used throughout the whole ad to give it the feeling that this is an urgent matter and that this advert needs to be noticed. The language is clear and to the point, they say directly what needs to be said and nothing els, this avoids anyone from being distracted by another part of the ad.

- Appropriate and easy to read font was used through out the whole advert. This comes in handy for people that may just be quickly scrolling past the advert or driving past it, they are able to read the text with no problem or confusion.

- There is no colour scheme besides the white colour of the text because the whole background is the image.

-  There was not much to do regarding the layout due to most of the ad being an image, but regardless the text that was there was placed in the best place possible to not ruin the effect of the image in the background.

- There was no website or social media links included in the ad which is a shame because adding those can have a huge affect on the success and impact of the ad. They did however include the brand logo on the bottom right corner and it is a fairly eye catching logo which also includes the company name in it.